Mint Mobile services are sold in some Target stores. He added that the company's services used to be available only online but are now available in some Target and Best Buy retail stores. "Mint Mobile is a force to be reckoned with," said Jeff Moore of Wave7 Research, which closely tracks operators' pricing and promotions. "I used some of that sweet 'Deadpool' money to buy Aviation Gin and I needed to market that, so we sort of inadvertently became a marketing company from that," Reynolds said of MNTN/Maximum Effort, during a recent advertising event covered by MediaPost.Īccording to analysts in the wireless industry, Reynolds' Mint advertising efforts have been successful. He is promoting some of those businesses and others through his MNTN/Maximum Effort, a film production company and marketing agency he co-founded. According to the New York Post, he owns between 20% and 25% of Mint, and the business was also up for sale in 2021 for $600 million to $800 million.Īs noted by Yahoo Finance, Reynolds has also invested in Aviation Gin, online investment management company Wealthsimple and Welsh football club Wrexham AFC. It's unclear how Reynolds, the actor, might profit from a sale. The companies collectively count between 2 million and 3 million total mobile customers. All three companies work on the T-Mobile network.
Up for sale is not only Mint Mobile, but also Ultra Mobile and another company under its umbrella: Plum Mobile, which offers MVNO enablement services. People involved in the Mint discussions have described them as relatively informal. Earlier this year, it posted an opening for a new CFO "to help lead the company in its next big growth stage." The company's job posting sought candidates who have experience with initial public offerings (IPOs) and companies generating revenues up to $1 billion. Thus, it's unclear what Ultra Mobile's next steps may be. "No way in hell," said one executive who evaluated the business earlier this year.ĭavid Glickman, the CEO of Ultra Mobile, declined to comment on a possible sale when contacted by Light Reading. However, according to some of the people involved in the discussions, the company's asking price is a bit steep.
Mint, a mobile virtual network operator (MVNO), has risen to prominence in recent years on the back of seemingly ubiquitous advertising featuring actor Ryan Reynolds. Mint Mobile has been shopped to potential buyers in recent months by its parent company, Ultra Mobile, according to several people familiar with the situation who spoke with Light Reading.
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